Framework for Retail Demand and Supply Chain Planning -- Empirical Insights, Quantitative Models and Software Applications for Master Category Planning -- Assortment and Shelf Space Planning -- Assortment, Shelf Space and Inventory Planning -- Assortment, Shelf Space and Price Planning

Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management

"My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools...