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Market segmentation success : making it happen!
Dibb, Sally; Simkin, Lyndon - 2008
Persistent link: https://www.econbiz.de/10003517735
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Marketing concepts and strategies
Dibb, Sally; Simkin, Lyndon; Pride, William M.; … - 2012 - 6. ed.
Persistent link: https://www.econbiz.de/10009532316
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Marketing concepts and strategies
Dibb, Sally; Simkin, Lyndon; Pride, William M.; … - 2019 - 8th edition
Persistent link: https://www.econbiz.de/10011967451
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The dark side of CRM : customers, relationships and management
Nguyen, Bang Xuân (contributor); Simkin, Lyndon (contributor) - 2016
Persistent link: https://www.econbiz.de/10013547328