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Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
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2008
Persistent link: https://www.econbiz.de/10003517735
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Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
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2012
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6. ed.
Persistent link: https://www.econbiz.de/10009532316
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Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
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2019
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8th edition
Persistent link: https://www.econbiz.de/10011967451
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The dark side of CRM : customers, relationships and management
Nguyen, Bang Xuân
(
contributor
);
Simkin, Lyndon
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013547328
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