"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease … to address the diverse range of issues and problems that are encountered in the practice of public health. Its … focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the …

, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A …. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug … -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace …

Public Health: Prevention, Promotion, Protection -- Social Determinants of Health (Part 1) : Where You Live Impacts … Your Health -- Social Determinants of Health (Part 2) : Keys to Improving Community Health -- Prevention, Challenges, and … Population Health -- The Role of Data in Population Health -- Epidemiology : The Basic Science of Public Health -- Descriptive …

health and disease are managed and controlled. And yet the effects of globalization are distributed unevenly, with … textbook will be important reading for students across the health social sciences." …