This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

"People pursue their own interests, whatever those interests might be. Some people have interests that are narrow and selfish, others have interests that are broad and altruistic, still others have interests that are somewhere in between. The idea that people are self-interested underpins all of...