century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights …Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st … management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams …

the massive changes in the recording industry occurring today due to the revolution of music on the web …

and songs -- Music publishing : the first stream -- Live entertainment : the second stream -- Recordings : the main stream … -- Production and the A & R function -- The marketing function -- Retailing : software on hard copies -- Relationships to other …

Das Buch stellt die ökonomischen Zusammenhänge und Prozesse in der Musikwirtschaft dar und beleuchtet im Speziellen das …