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Konsumentenverhalten
228
Consumer behaviour
227
Theorie
159
Theory
159
Beziehungsmarketing
142
Relationship marketing
142
Verbraucherverhalten
135
Marketing
89
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69
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69
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58
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57
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57
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54
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41
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25
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23
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18
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18
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18
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18
Lieferantenmanagement
17
Supplier relationship management
17
Werbepsychologie
17
Psychologie
16
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15
Psychology of advertising
15
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15
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37
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447
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1
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Lehrbuch
Article in journal
73,279
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73,279
Graue Literatur
12,764
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12,764
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11,569
Aufsatz im Buch
11,348
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11,348
Arbeitspapier
10,373
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5,017
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3,694
research-article
3,631
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2,187
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2,187
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1,429
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1,162
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1,162
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736
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736
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660
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660
Konferenzschrift
562
Collection of articles written by one author
484
Sammlung
484
Dissertation u.a. Prüfungsschriften
450
Textbook
382
Reprint
346
conceptual-paper
337
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328
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302
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299
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289
Article
255
case-report
254
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242
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English
245
German
203
French
1
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Solomon, Michael R.
16
Kroeber-Riel, Werner
10
Armstrong, Gary
9
Kotler, Philip
9
North, Klaus
9
Askegaard, Søren
8
Bamossy, Gary J.
8
Schiffman, Leon G.
8
Schneider, Willy
8
Bruhn, Manfred
7
Bänsch, Axel
7
Frank, Robert H.
7
Hawkins, Del I.
7
Trommsdorff, Volker
7
Foscht, Thomas
6
Kanuk, Leslie Lazar
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Buttle, Francis A.
5
Felser, Georg
5
Franken, Swetlana
5
Gröppel-Klein, Andrea
5
Hollensen, Svend
5
Kumar, V.
5
Mooij, Marieke K. de
5
Mothersbaugh, David L.
5
Opresnik, Marc Oliver
5
Pepels, Werner
5
Akbar, Payam
4
Anderson, Donald L.
4
Best, Roger J.
4
Hoffmann, Stefan
4
Hogg, Margaret K.
4
Hubert, Anita Mirja
4
Kenning, Peter
4
Kuß, Alfred
4
Neumann, Peter
4
Oelsnitz, Dietrich von der
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
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Springer Fachmedien Wiesbaden
7
W. Kohlhammer GmbH
5
Books on Demand GmbH <Norderstedt>
3
Springer-Verlag GmbH
3
De Gruyter Oldenbourg
2
Erich-Schmidt-Verlag <Berlin>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Verlag Franz Vahlen
2
Berliner Wissenschafts-Verlag
1
Forum Berufsbildung
1
Haufe-Lexware GmbH & Co. KG
1
Holzmann Medien GmbH & Co. KG
1
Russell Sage Foundation
1
Springer Gabler <Firma>
1
Uni-Taschenbücher GmbH
1
Verlag Barbara Budrich
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
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Lehrbuch
28
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
SpringerLink / Bücher
9
Always learning
6
Grundwissen der Ökonomik / Betriebswirtschaftslehre
6
Kohlhammer Edition Marketing
6
Springer texts in business and economics
4
Fachbuchreihe WiWi Kompetenz kompakt
3
Gabler Lehrbuch
3
Gabler-Lehrbuch
3
Kohlhammer-Edition Marketing
3
McGraw-Hill/Irwin series in marketing
3
Organisation und Führung
3
Springer eBook Collection / Business and Economics
3
UTB / Betriebswirtschaftslehre
3
Kundenzentrierte Unternehmensführung
2
Lehrbuch Gabler
2
Lehrbuch Psychologie
2
Medien und Management
2
Pearson always learning
2
Springer Texts in Business and Economics
2
Springer eBook Collection
2
UTB
2
(McGraw-Hill, Irwin series in marketing)
1
A Marsh marketing text
1
AVA fundamentals series
1
Advanced studies in theoretical and applied econometrics : ASTA
1
Allgemeine Betriebswirtschaftslehre und Innovation : ABWL & Innovation
1
Always Learning
1
An essential tools resource
1
Arbeitshefte Führungspsychologie
1
Beiträge zur Verhaltensforschung
1
Betriebsberater / Management
1
Bradford books
1
Business & Management
1
Business / Information Science
1
Business and Management
1
CIM coursebook
1
Computational models of cognition and perception
1
Connect, learn, succeed
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ECONIS (ZBW)
448
Showing
1
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448
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date (oldest first)
1
Efficiency in
learning
: evidence-based guidelines to manage cognitive load
Clark, Ruth Colvin
;
Nguyen, Frank
;
Sweller, John
-
2006
Cognitive load and efficiency in
learning
-- The psychology of efficiency -- Use visuals and audio narration to exploit … to work with germane load -- Accommodate differences in learner expertise -- Use rapid testing to adapt e-
learning
to …
Persistent link: https://www.econbiz.de/10002772681
Saved in:
2
The
learning
imperative : raising performance in organisations by improving
learning
Burns, Mark
;
Griffith, Andy
-
2018
Persistent link: https://www.econbiz.de/10012018735
Saved in:
3
The Toyota Kata practice guide : practicing scientific thinking skills for superior results in 20 minutes a day
Rother, Mike
-
2018
Persistent link: https://www.econbiz.de/10011998261
Saved in:
4
Complex service delivery processes : strategy to operations
Harvey, Jean
-
2010
-
2nd ed
Persistent link: https://www.econbiz.de/10009010392
Saved in:
5
Managing service delivery processes : linking strategy to operations
Harvey, Jean
-
2006
Persistent link: https://www.econbiz.de/10003106518
Saved in:
6
Acceptance sampling in quality control
Schilling, Edward G.
;
Neubauer, Dean V.
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011569568
Saved in:
7
Technology and innovation for marketing
Pantano, Eleonora
;
Bassano, Clara
;
Priporas, …
-
2019
-
First published
-- Creating new products and services -- Capturing the benefits of innovation -- Capture
learning
from innovation -- Influence on …
Persistent link: https://www.econbiz.de/10011840692
Saved in:
8
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen ; [Bachelor geeignet!]
Foscht, Thomas
;
Swoboda, Bernhard
-
2007
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003438066
Saved in:
9
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
10
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
-
2011
-
4., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10008990639
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