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Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
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2006
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7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Marketing research : methodological foundations
Iacobucci, Dawn
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Churchill, Gilbert A.
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2010
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10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
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Marketing management
Iacobucci, Dawn
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2018
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Fifth edition
Persistent link: https://www.econbiz.de/10011862674
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