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Marketing channels
Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
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Marketing management
Iacobucci, Dawn - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011862674