Marketing management
Dawn Iacobucci, Vanderbilt University
| Year of publication: |
[2018] ; Fifth edition
|
|---|---|
| Authors: | Iacobucci, Dawn |
| Publisher: |
Boston, MA : Cengage Learning |
| Subject: | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 324 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-337-27112-8 ; 978-1-337-27112-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862674