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Konsumentenverhalten
228
Consumer behaviour
227
Verbraucherverhalten
135
Theorie
101
Theory
101
Marketing
56
USA
40
United States
39
Deutschland
38
Germany
37
Marketingmanagement
32
Marktforschung
32
Marketing management
31
Market research
26
Betriebswirtschaftslehre
20
Business economics
20
Beschaffung
19
Procurement
19
Verbraucher
18
Psychologie
17
Werbepsychologie
17
Beziehungsmarketing
15
Kaufverhalten
15
Psychology of advertising
15
Relationship marketing
15
Kommunikation
14
Kultur
13
Communication
11
Management
11
Social relations
11
Soziale Beziehungen
11
Verbraucherforschung
11
Werbung
11
Advertising
10
Culture
10
Interkulturelles Management
10
National culture
10
Nationalkultur
10
Welt
10
World
10
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Undetermined
27
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Book / Working Paper
283
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Lehrbuch
Article in journal
58,484
Aufsatz in Zeitschrift
58,484
Graue Literatur
10,536
Non-commercial literature
10,536
Working Paper
9,325
Arbeitspapier
8,413
Aufsatz im Buch
6,691
Book section
6,691
Hochschulschrift
3,326
research-article
3,064
Thesis
2,334
Collection of articles of several authors
1,842
Sammelwerk
1,842
Aufsatzsammlung
1,227
Konferenzschrift
707
Conference paper
605
Konferenzbeitrag
605
Bibliografie enthalten
488
Bibliography included
488
Case study
423
Fallstudie
423
Collection of articles written by one author
403
Sammlung
403
Dissertation u.a. Prüfungsschriften
361
Conference proceedings
327
Amtsdruckschrift
292
Government document
292
review-article
267
Reprint
246
Textbook
236
Article
224
conceptual-paper
222
review
189
Statistik
169
case-report
145
Statistics
141
Bibliographie
134
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100
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100
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English
159
German
122
Bulgarian
1
French
1
Spanish
1
Author
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Solomon, Michael R.
17
Kroeber-Riel, Werner
10
Askegaard, Søren
8
Bamossy, Gary J.
8
Schiffman, Leon G.
8
Schneider, Willy
8
Bänsch, Axel
7
Frank, Robert H.
7
Hawkins, Del I.
7
Trommsdorff, Volker
7
Foscht, Thomas
6
Kanuk, Leslie Lazar
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Felser, Georg
5
Gröppel-Klein, Andrea
5
Mooij, Marieke K. de
5
Mothersbaugh, David L.
5
Pepels, Werner
5
Akbar, Payam
4
Best, Roger J.
4
Hoffmann, Stefan
4
Hogg, Margaret K.
4
Hubert, Anita Mirja
4
Kenning, Peter
4
Kuß, Alfred
4
Neumann, Peter
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Preilowski, Bruno
4
Zelenak, Mel J.
4
Abramson, Neil Remington
3
Arnould, Eric J.
3
Blythe, Jim
3
East, Robert
3
Miller, Roger LeRoy
3
Moran, Robert T.
3
Sethna, Zubin
3
Tomczak, Torsten
3
Vanhuele, Marc
3
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Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
3
Erich-Schmidt-Verlag <Berlin>
2
Springer-Verlag GmbH
2
Verlag Franz Vahlen
2
Berliner Wissenschafts-Verlag
1
Campus Verlag
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
MCDP International UG (haftungsbeschränkt)
1
Russell Sage Foundation
1
Springer Gabler <Firma>
1
Uni-Taschenbücher GmbH
1
Universitet za Nacionalno i Svetovno Stopanstvo
1
Verlag Barbara Budrich
1
W. Kohlhammer GmbH
1
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All
Lehrbuch
19
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
Grundwissen der Ökonomik / Betriebswirtschaftslehre
4
Kohlhammer Edition Marketing
4
SpringerLink / Bücher
4
Always learning
3
Fachbuchreihe WiWi Kompetenz kompakt
3
Kohlhammer-Edition Marketing
3
Gabler Lehrbuch
2
Kunst- und Kulturmanagement
2
Lehrbuch Gabler
2
Lehrbuch Psychologie
2
McGraw-Hill/Irwin series in marketing
2
Medien und Management
2
Pearson always learning
2
UTB
2
UTB / Betriebswirtschaftslehre
2
(McGraw-Hill, Irwin series in marketing)
1
AVA fundamentals series
1
Advanced studies in theoretical and applied econometrics : ASTA
1
Beiträge zur Verhaltensforschung
1
Business and Management
1
De Gruyter eBook-Paket BWL und VWL
1
Die Psychologie
1
Dryden Press series in marketing
1
EBL-Schweitzer
1
For dummies
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler-Lehrbuch
1
Haworth series in segmented, targeted, and customized marketing
1
Kohlhammer Urban Taschenbücher
1
Longman economics series
1
Marketing
1
Marketing and consumer psychology series
1
Marketingkompetenz
1
McGraw-Hill International editions
1
Medieninfothek Schriftenreihe
1
Oldenbourgs Studienlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Online Plus
1
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Source
All
ECONIS (ZBW)
283
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1
Consumer behavior in
fashion
Solomon, Michael R.
;
Rabolt, Nancy J.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003401740
Saved in:
2
Consumer behavior and
culture
: consequences for global marketing and advertising
Mooij, Marieke K. de
-
2004
Persistent link: https://www.econbiz.de/10001788068
Saved in:
3
Fashion
public relations
Sherman, Gerald J.
;
Perlman, Sar S.
-
2010
Persistent link: https://www.econbiz.de/10003973176
Saved in:
4
Fashionomics
Reamy, Donna W.
;
Arrington, Deidra W.
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10009724206
Saved in:
5
Ethics in the
fashion
industry
Paulins, V. Ann
;
Hillery, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003829245
Saved in:
6
Fashion
& luxury marketing
Solomon, Michael R.
;
Mrad, Mona
-
2022
Persistent link: https://www.econbiz.de/10013202999
Saved in:
7
The advertising and consumer
culture
reader
Turow, Joseph
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003775409
Saved in:
8
Communication across cultures
Christopher, Elizabeth
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009619335
Saved in:
9
Managing cultural differences
Moran, Robert T.
;
Moran, Sarah V.
;
Abramson, Neil Remington
-
2014
-
9th edition
Persistent link: https://www.econbiz.de/10010260180
Saved in:
10
Interkulturelles Management
Lang, Rainhart
;
Baldauf, Nicole
-
2016
Persistent link: https://www.econbiz.de/10011484863
Saved in:
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