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Airline marketing and management
Shaw, Stephen - 2011 - 7th. edition
Persistent link: https://www.econbiz.de/10009387966
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Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence - 2021 - Second edition
Persistent link: https://www.econbiz.de/10012424527
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Advertising media planning : a brand management approach
Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; … - 2023 - Fifth edition
"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...
Persistent link: https://www.econbiz.de/10013484701
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Pandemic economics
Sadler, Thomas R. - 2022
"Pandemic Economics applies economic theory to the Covid-19 era, exploring the micro and macro dimensions of the pre-pandemic, pandemic and post-pandemic phases. Using core economic tools such as marginal analysis, cost-benefit analysis and opportunity cost, this book explores the breadth of...
Persistent link: https://www.econbiz.de/10012428965
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Foundations of airline finance : methodology and practice
Vasigh, Bijan; Fleming, Ken; Mackay, Liam - 2010
Persistent link: https://www.econbiz.de/10003898151
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Airline marketing and management
Shaw, Stephen - 2007 - 6th ed.
Persistent link: https://www.econbiz.de/10003411539
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Introduction to aviation management
Wald, Andreas (ed.); Fay, Christoph (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008773384
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Grundlagen Verkehr im Tourismus : Fluggesellschaften, Kreuzfahrten, Bahnen, Busse und Mietwagen
Schulz, Axel - 2014 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010229922
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Foundations of airline finance : methodology and practice
Vasigh, Bijan; Fleming, Kenneth; Humphreys, Barry - 2015 - Second edition
"In recent years the airline industry has experienced severe volatility in earnings, with airlines recording periods of … introduction to both the basics of finance and the particular intricacies of airline finance where there can be significant … inherent in the valuation of a publicly-owned or semi-publicly owned asset.The Foundations of Airline Finance, now in its …
Persistent link: https://www.econbiz.de/10010464846
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Luftverkehrsmanagement : Basiswissen
Maurer, Peter - 2006 - 4., überarbeitete u. erw. Aufl.
Persistent link: https://www.econbiz.de/10003401288