Advertising media planning : a brand management approach
Year of publication: |
2023 ; Fifth edition
|
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Authors: | Kelley, Larry D. ; Sheehan, Kim Bartel ; Dobias, Lisa ; Koranda, David ; Jugenheimer, Donald W. |
Publisher: |
New York, NY : Routledge |
Subject: | Markenführung | Brand management | Werbeträger | Advertising media | Digitalisierung | Digitization |
Description of contents: | Table of Contents [gbv.de] |
Extent: | ix, 301 Seiten |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Revised edition of Advertising media planning, 2015 Includes index |
ISBN: | 978-1-032-19217-8 ; 978-1-032-19215-4 ; 978-1-003-25816-2 |
Other identifiers: | 10.4324/978-1-003-25816-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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