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Enzyklopädie des Marketing
1997
Persistent link: https://www.econbiz.de/10000959460
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Rethinking data analysis : part one ; the limitations of frequentist approaches
Kent, Ray - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10003804972
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Rethinking data analysis - part two : some alternatives to frequentist approaches
Kent, Ray - In: International journal of market research : JMRS ; the … 51 (2009) 2, pp. 181-202
Persistent link: https://www.econbiz.de/10003820437
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Economics of accounting
Christensen, Peter Ove; Feltham, Gerald A. - 2003
Persistent link: https://www.econbiz.de/10001689944
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Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J. - 1995
Persistent link: https://www.econbiz.de/10000912158
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Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter - 1989
Persistent link: https://www.econbiz.de/10000864090
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A framework for understanding consumer knowledge
Hutchinson, J. W.; Alba, Joseph W. - 1985
Persistent link: https://www.econbiz.de/10000834056