Marketing research
A. Parasuraman; Dhruv Grewal; R. Krishnan
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Parasuraman, A. ; Grewal, Dhruv ; Krishnan, Ramayya |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 638 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. 581 - 611 |
| ISBN: | 0-618-66064-X ; 0-618-66063-1 ; 978-0-618-66064-3 ; 978-0-618-66063-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003309209