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Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009300114
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Wiley international encyclopedia of marketing
Sheth, Jagdish N.
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2011
Persistent link: https://www.econbiz.de/10008773196
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Fundamentals of marketing research
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003445665
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