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Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke; Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D. - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
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Intellectual property and business
Margolis, Stephen (contributor) - 2010
Persistent link: https://www.econbiz.de/10003895974
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Obligatory trade mark use and case law : community and Polish case-law studies
Trzebiatowski, Marcin - 2010
Persistent link: https://www.econbiz.de/10009509026
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Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D. - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred (contributor) - 1994
Persistent link: https://www.econbiz.de/10000891814
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Brands and brand management
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003707190
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Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 59-60
Persistent link: https://www.econbiz.de/10003981918