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Grundbegriffe des internationalen Managements
Zentes, Joachim
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Swoboda, Bernhard
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1997
Persistent link: https://www.econbiz.de/10000963273
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Grundbegriffe des Marketing : marktorientiertes globales Management-Wissen
Zentes, Joachim
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Swoboda, Bernhard
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2001
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5., aktualisierte, überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014011104
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