Narrow search
Showing 1 - 10 of 21
Cover Image
Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
Cover Image
Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
Cover Image
Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
Cover Image
Salesforce adoption of transaction-specific innovations
Anderson, Erin; Robertson, Thomas S. - 1990
Persistent link: https://www.econbiz.de/10000799534
Cover Image
Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000908295
Cover Image
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1991
Persistent link: https://www.econbiz.de/10000825406
Cover Image
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
Cover Image
Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.; Le Nagard, Emmanuelle - 2015
Persistent link: https://www.econbiz.de/10011409982
Cover Image
Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai; Yang, Haiyang; Gatignon, Hubert A. - 2014
Persistent link: https://www.econbiz.de/10010482264
Cover Image
Competitive response and market evolution
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949