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Implementation of marketing mo...
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ECONIS (ZBW)
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Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
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2
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
3
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
4
Comparing scanner data with traditional store audit data
Foekens, Eijte W.
;
Leeflang, Peter
-
1991
Persistent link: https://www.econbiz.de/10000811282
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5
Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter
;
Wittink, Dick R.
-
1990
Persistent link: https://www.econbiz.de/10000783166
Saved in:
6
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
7
The geometric dual lag model
Leeflang, Peter
;
Mijatović, Grigorij M.
-
1988
Persistent link: https://www.econbiz.de/10000761824
Saved in:
8
On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
-
1985
Persistent link: https://www.econbiz.de/10000708341
Saved in:
9
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
10
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
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