This study was designed to address the issue of compliance of physicians and drug stores to the provisions of Generics Act of 1988. Furthermore it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing and use. The...

The following paper discusses the social marketing campaign 'Drink milk. Grow to be great!'. This is the successful Polish health campaign which promotes milk drinking among Polish children. At the very beginning the case of Polish campaign is briefly presented in order to facilitate theoretical...

Nudges, i.e., low-cost interventions that steer people's behavior without compromising their freedom of choice, are the key contribution of 'Libertarian Paternalism' (LP) to public policy. They typically work through either harnessing or responding to people's cognitive biases and heuristics -...