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Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.; Rao, Ambar G.; Weiss, Allen M. - 2002
Persistent link: https://www.econbiz.de/10001673493
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The effects of switching costs on the termination of distribution channel relationships
Weiss, Allen M.; Anderson, Erin - 1991
Persistent link: https://www.econbiz.de/10000825853
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Switching costs and the disintegration of distribution channel relationships
Weiss, Allen M.; Anderson, Erin - 1990
Persistent link: https://www.econbiz.de/10000802731
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Buyer-supplier relations in industrial markets : when do buyers enter the trap of making idiosyncratic investments?
Bensaou, Ben M.; Anderson, Erin - 1997
Persistent link: https://www.econbiz.de/10000958493
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The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin - 1991
Persistent link: https://www.econbiz.de/10000819487
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Salesforce adoption of transaction-specific innovations
Anderson, Erin; Robertson, Thomas S. - 1990
Persistent link: https://www.econbiz.de/10000799534
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Path dependence in personal selling : a meso-analysis of vertical integration
Anderson, Erin; Dalsace, Frédéric; Ross, William T. - 2003
Persistent link: https://www.econbiz.de/10001812321
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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Path dependence in personal selling : a meso-analysis of vertical integration
Anderson, Erin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001827220
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How internal transaction costs drive compensation schemes
Rouziès, Dominique (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002677592