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Mayer, Ralf U. - 1984

Persistent link: https://www.econbiz.de/10000087785

The impact of regulation on strategic positioning : self-regulation in the RTE cereal industry

Hou, Young; Yao, Dennis A. - 2019

This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate how firms respond to entry in light of changes in competition and to estimate the value of brand equity as products are re-positioned. Self-regulation led to a...

Persistent link: https://www.econbiz.de/10012109137

Expectation gaps and halo-effects in organic food positioning : characteristics of organic food from a consumer's point of view

Meyer-Höfer, Marie von; Nitzko, Sina; Spiller, Achim - 2013

market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …

Persistent link: https://www.econbiz.de/10010235098

The strategic positioning of store brands in retailer-manufacturer bargaining

Scott Morton, Fiona; Zettelmeyer, Florian - 2000

Persistent link: https://www.econbiz.de/10001484002

Customer Value im Bereich der Automobilität : empirische Analyse und strategische Implikationen für die Kfz-Versicherer als automobile Dienstleistungsanbieter

Hartmann, Kaspar - 2006

Persistent link: https://www.econbiz.de/10003313934

Produktlinien im Spannungsfeld von Ähnlichkeit und Eigenständigkeit

Befurt, René - 2009

Persistent link: https://www.econbiz.de/10003819919

Yield curve sensitivity to investor positioning around economic shocks

Altmeyer, Patrick; Boneva, Lena; Kinston, Rafael; Saha, … - 2023

Persistent link: https://www.econbiz.de/10014330124

Competitive positioning of German universities : deliberate decision, fate, or fiction?

Cantner, Uwe; Grashof, Nils; Grebel, Thomas; … - 2023

extent a (competitive) positioning of German universities can be detected and how their positioning changes over time. Using …) results show that a clear positioning according to productivity statistics remains vague. The resulting competitive dynamics …

Persistent link: https://www.econbiz.de/10014393250

Der Öffentliche Gesundheitsdienst und seine Stellung im deutschen Gesundheitswesen : eine organisationssoziologische Analyse

Klein, Jessica - 2021

Persistent link: https://www.econbiz.de/10012939367

Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven

Harbrücker, Ulrich; Wiedmann, Klaus-Peter - 1987

Persistent link: https://www.econbiz.de/10013416631