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Aufgrund aktueller Entwicklungen in der Unternehmenskommunikation, wie eine zunehmen-de Informationsflut in der Werbung, eine höhere Austauschbarkeit von Produkten, ein starker Wettbewerbsdruck und die Veränderung des Konsumentenverhaltens, stehen Unternehmen vor der Herausforderung, ihre...
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judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … when a product recommendation comes from a high credibility source but increases confidence when the same message comes … from a low credibility source. As a result, correction increases the effectiveness of recommendations from low credibility …
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headlines really undermine the credibility of a quality label by examining Stiftung Warentest and their quality label, also … called Test. In addition, we examine what can be done to restore or, more generally, increase the credibility of a quality … credibility of the Test label. We also find that the credibility of the Test label can be increased by providing reference values …
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