The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … significant effect on product and brand character recognition, Product-Brand Character Association and brand preference. The … studies on advertising targeted at kids in Pakistan. …

on vaccine compliance among Muslim mothers. Muslim mothers reduced routine vaccination of children born after the 2000 …In 1996, following an epidemic, Pfizer tested a new drug on 200 children in Muslim Nigeria. 11 children died while … others were disabled. We study the effects of the disclosure, in 2000, of the deaths of Muslim children in the Pfizer trials …

bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …