brand post interactivity and vividness and the underlying degree of product involvement by posting on two different brand …. The degree of interactivity and vividness positively moderates the main effect as posts with a high degree of … interactivity and vividness cause a higher change in attitudinal measures than low interactive and vivid posts. Further, Facebook …

By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …

diversity and novelty is stronger in human solutions, suggesting differences in how novelty is created by humans and AI or …

&D projects changes hands in terms of technology novelty (what). The main results can be summarized as follows. First, most of the …