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This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …
Persistent link: https://www.econbiz.de/10011738364
Persistent link: https://www.econbiz.de/10014299661
study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011623206
study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011876132
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
Persistent link: https://www.econbiz.de/10012207450
In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by … product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we …
Persistent link: https://www.econbiz.de/10009579600
how social media contributes to promoting product innovation is not enough yet. This study thus attempts to analyze … empirically how social media use enhances product innovation based on the survey data to Japanese firms using statistical method … cooperation with consumers are effective to using social media for innovation. Firms use social media effectively for …
Persistent link: https://www.econbiz.de/10010470024
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact estimates for key welfare effects...
Persistent link: https://www.econbiz.de/10012586725