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that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system …. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …
Persistent link: https://www.econbiz.de/10014547940
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship … relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … indirect influence on eWOM engagement via social ties, trust, social capital, and interpersonal influence. It was found that …
Persistent link: https://www.econbiz.de/10013483780
We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...
Persistent link: https://www.econbiz.de/10012208690
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Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...
Persistent link: https://www.econbiz.de/10009407273
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Electronic informal (eWOM) is a rising promoting background for customers which affect their evaluation of various … things are done in the meantime. This study expects to clarify the impact of electronic informal (eWOM) on customers buy …, which customizes the correspondence procedure. This study has been roused by the need to see how eWOM impacts buyers' buy …
Persistent link: https://www.econbiz.de/10011502435
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This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
Persistent link: https://www.econbiz.de/10012101924