Mladenovi´c, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship … relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … indirect influence on eWOM engagement via social ties, trust, social capital, and interpersonal influence. It was found that …