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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Tassonomia, topologia e tipologia dei sistemi produttivi locali in Italia : un tentativo di sintesi
Pilotti, Luciano; Vernuccio, Maria; Ganzaroli, Andrea - 2011
Persistent link: https://www.econbiz.de/10011759305
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430