Similar Search Results

Functional food marketing : the Hungarian market case

Nagy, Szabolcs - 2010

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

Persistent link: https://www.econbiz.de/10011282130

Veränderungsprozesse des elektronischen Marketings durch neue Entwicklungen der Informations- und Kommunikationstechnologien

Kuntz, André - 1996 - [Mikrofiche-Ausg.]

Persistent link: https://www.econbiz.de/10000949940

The effects of advertised quality emphasis and objective quality on sales

Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - 2016

Given that consumers value quality, and such advertising content informs consumers' beliefs about quality, it is not surprising that high quality brands emphasize quality in their advertising content. What is less obvious is whether firms with lower quality brands should also follow suit and...

Persistent link: https://www.econbiz.de/10011756815

Digital destinations in the tourist sector : a path model for the impact of e-services on tourist expenditures in Amsterdam

Neuts, Bart; Romão, João; Nijkamp, Peter; Leeuwen, … - 2013

Persistent link: https://www.econbiz.de/10010191252

GlobaliFusion, the first worldwide, holistic, information & communication technologies (ICT) and Big Data aggregation approach to social media marketing

Sand, Greg; Tsitouras, Leonidas; Dimitrakopoulos, George; … - 2015

, holistic ICT-based approach to managing the Big Data issue in Social Media Marketing. GlobaliFusion (GiF) aims at bringing … publications in order to translate them into returnon-investment (ROI) positive marketing strategies and to accelerate their growth …, applying technologically innovative and efficient marketing practices. Over the last five years there has been a tremendous …

Persistent link: https://www.econbiz.de/10012002529