Researching the Role of ICT in Contemporary Marketing Practices (CMP)
Year of publication: |
2014
|
---|---|
Authors: | Brady, Mairead ; Fellenz, Martin R. ; Brookes, Richard |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketing | Informationstechnik | Information technology | Marketingmanagement | Marketing management |
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