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Der vorliegende Aufsatz betrachtet die vertiefende Integration des Human Resource Managements (HRM) in die strategische Ausrichtung von Unternehmen. Hierbei wird ein Modell vorgestellt, das HRM als wichtigen Datenanalysten zwischen der externen Unternehmensumwelt und den internen Strukturen...
Persistent link: https://www.econbiz.de/10014504847
We conduct an event study to (1) analyze whether investors revise their expectations about a music album’s success when new chart information is published and (2) estimate how these revised expectations affect the value of a music label. We find that expectations about the success of an album...
Persistent link: https://www.econbiz.de/10011486943
Electronic informal (eWOM) is a rising promoting background for customers which affect their evaluation of various existing brands and items, for example, versatile brands through online correspondence channels. The World Wide Web is a magnificent pattern of the thousand years that the key...
Persistent link: https://www.econbiz.de/10011499408