"The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with valuable insights and guidance from SMB specialists in finance, HR, marketing, innovation, people and IT, as well as offering help on enterprise risk and useful legal advice. It is the...

Es braucht keine fixen Ziele oder "zündende" Ideen, um zu handeln - der Ansatz von Effectuation stellt klassisches Management-Denken auf den Kopf. Mit Erfolg, denn gerade in schwer einschätzbaren Situationen erzielt die Methode bessere Ergebnisse. In der 3. Auflage neu: Handlungsanweisungen...

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services --...