"Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what...

Foreword / Charles E. Allen -- Preface -- About the authors -- Introduction -- How do i get started? -- Who are your clients? -- What are the key questions? -- What is the broader context for the analysis? -- How should I conceptualize my product? -- What is my analytic approach? -- Can...