"The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely...

Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus...

Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms of lean waste -- Getting to the root cause of a...

"There is no prize for second place in sales you either win or lose - sell or die that's it. Until you wake up to the reality that the old way of selling doesn't work anymore, you are as dommed as the fax machine, the blackberry, and the yellow pages."--Page [4] of cover

The mysterious brown bag -- A perfect sales storm -- The irrational buyer -- Pattern painting, cognitive biases, and heuristics -- The four levels of sales intelligence -- Shaping win probability -- Dual process -- Empathy -- Self-awareness -- Sales drive -- Self-control -- Shaping win...