"This new edition provides a focused message on how inventory optimization effects specific business verticals through improved metrics. It reviews the fundamentals of inventory optimization so that practitioners can attain a demand driven supply as well as provides a business perspective of why...

Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus...