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Brand and consumer
Charan, Ashok - 2024
Persistent link: https://www.econbiz.de/10014383857
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Vincent, Laurence - 2012
Persistent link: https://www.econbiz.de/10009515000
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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10003451805
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Kundenorientiert verkaufen im Technischen Vertrieb : erfolgreiches Beziehungsmanagement im Business-to-Business
Rentzsch, Hans-Peter - 2008 - 4., erw. Aufl.
Persistent link: https://www.econbiz.de/10003583029
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Das Puzzle-Prinzip : wie Bilder im Kopf das Kaufverhalten beeinflussen
Stein, Uwe - 2010
Persistent link: https://www.econbiz.de/10008760388
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The brand gym : a practical workout for boosting brand and business
Taylor, David - 2003
Persistent link: https://www.econbiz.de/10001685696
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina - 2013 - Fourth edition
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research … and analysis through brand strategy, design development through application design, and identity standards through launch … and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven …
Persistent link: https://www.econbiz.de/10009680301