valuable insights and guidance from SMB specialists in finance, HR, marketing, innovation, people and IT, as well as offering …

Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most … successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one … reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC …