Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können

"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...

The 36,000-foot view -- Paving online community roads -- Share stories around, up, and out -- Microsharing for a healthy culture -- Growing collective intelligence -- Immersive environments refine learning -- Connecting the dots at in-person events