Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können

"The real-time and the social web have fundamentally changed the way we communicate The future of business is not in measured, considered responses and carefully planned initiatives. Soon, business will be about near-instantaneous response. About doing the best you can with extremely limited...

"The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time....