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Advertising : a new approach
Taplin, Walter - 2013 - [Nachdr. der Ausg.] Hutchinson, London, 1960
Persistent link: https://www.econbiz.de/10009738746
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Advertising explained
Caton, Dennis - 2013 - [Nachdr. der Ausg.] George Allen & Unwin, London, 1949
Persistent link: https://www.econbiz.de/10009738973
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Advertising today and tomorrow
Evans, W. A. - 2013 - [Nachdr. der Ausg.] George Allen & Unwin, London, 1974
Persistent link: https://www.econbiz.de/10009738981
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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Advertising and psychology
Gill, Leslie E. - 2013 - [Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing; Shavitt, Sharon - 2009
Persistent link: https://www.econbiz.de/10003785587
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Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter - 2009
Persistent link: https://www.econbiz.de/10003832359