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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003793804
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Studying knowledge management in information systems research : discourses and theoretical assumptions
Schultze, Ulrike; Leidner, Dorothy E. - 2008
Persistent link: https://www.econbiz.de/10003797624
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The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832474
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Epistemological and methodological considerations
Barker, Drucilla K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003914766
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Positivism : deductive research methodologies
Johnson, Phil (contributor); Clark, Murray (contributor) - 2006
Persistent link: https://www.econbiz.de/10003341262
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Cause-related marketing : ethics and the ecstatic
Smith, Warren; Higgins, Matthew - 2008
Persistent link: https://www.econbiz.de/10003717737
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Crossing epistemological boundaries : managerial and entrepreneurial approaches to knowledge management
Boisot, Max; MacMillan, Ian C. - In: Explorations in information space : knowledge, agents, …, (pp. 15-76). 2007
Persistent link: https://www.econbiz.de/10003605738
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Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003609456
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Marketing, scientific progress and scientific method
Anderson, Paul F. - 2008
Persistent link: https://www.econbiz.de/10003610284
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The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan - 2008
Persistent link: https://www.econbiz.de/10003610302