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Consumer behavior
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Consumer behaviour
182
Konsumentenverhalten
182
Innovation
114
Japan
88
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55
United States
55
Brand management
53
Markenführung
53
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38
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Multinationales Unternehmen
15
Transnational corporation
15
Cultural identity
14
Kulturelle Identität
14
International marketing
13
Internationales Marketing
13
Brand extension
12
Markentransfer
12
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11
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Reprint
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104,572
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104,572
Graue Literatur
27,484
Non-commercial literature
27,484
Working Paper
23,871
Arbeitspapier
20,674
Aufsatz im Buch
18,710
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18,710
Hochschulschrift
6,218
Collection of articles of several authors
5,956
Sammelwerk
5,956
Thesis
4,292
Aufsatzsammlung
3,331
Konferenzschrift
2,585
Conference proceedings
1,438
Amtsdruckschrift
1,399
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1,399
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1,301
Bibliography included
1,301
Case study
1,295
Fallstudie
1,295
Conference paper
1,201
Konferenzbeitrag
1,201
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1,090
Dissertation u.a. Prüfungsschriften
774
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657
Sammlung
657
Statistik
584
Statistics
431
Lehrbuch
390
Forschungsbericht
327
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326
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304
No longer published / No longer aquired
299
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Drysdale, Peter
8
Gower, Luke
8
Keller, Kevin Lane
6
Rose, Caroline
5
Warde, Alan
5
Audretsch, David B.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Acs, Zoltán J.
3
Baumol, William J.
3
Cohen, Wesley M.
3
Dasgupta, Partha
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Klepper, Steven
3
Levinthal, Daniel A.
3
Malhotra, Naresh K.
3
McKelvey, Maureen D.
3
Orsenigo, Luigi
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Teece, David J.
3
Valenzuela, Ana
3
Aghion, Philippe
2
Batra, Rajeev
2
Belderbos, René
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Dosi, Giovanni
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Hamel, Gary
2
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Harvard Graduate School of Business Administration
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Center for International Studies <Ålborg>
1
Council on Foreign Relations
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Dae oe gyeong je jeong chaeg yeon gu won
1
Joint Symposium on the Energy Industries: Prospects of Co-operation between Arab Gulf States and Japan <1984, Tokio>
1
Russell Sage Foundation
1
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Routledge library editions / Japan
15
Brand management ; Vol. 3
14
Brand management ; Vol. 2
12
An Elgar reference collection
11
Measuring and managing brands
10
Innovation and knowledge : the Arrovian legacy
9
Routledge library of modern Japan
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
The international library of critical writings in economics
7
Brand management ; Vol. 1
6
Change management ; Vol. 4
6
Innovation and competition : the Schumpeterian legacy
6
Innovation and entrepreneurship
6
International management of research and development
6
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Strategy and globalization ; Vol. 4
5
Michael Porter ; Vol. 4
4
Theoretical and empirical perspectives in critical marketing studies
4
Foundations of cross cultural management ; Vol. 4
3
Legends in marketing
3
Long term economic development : demand, finance, organization, policy and innovation in a Schumpeterian perspective
3
Macromarketing - a global focus ; Vol. 4
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Relational and functional integration
3
Stakeholders and sustainability
3
Strategic information systems ; Vol. 3
3
The international library of entrepreneurship
3
Classics in corporate law and economics ; Vol. 1
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Entrepreneurship and culture
2
Essays on the economics of intellectual property protection
2
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ECONIS (ZBW)
384
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1
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384
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1
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
2
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
3
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
4
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
5
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
Firm strategy,
innovation
and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
9
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
10
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
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