Firm strategy, innovation and consumer demand : a market process approach
Year of publication: |
2010
|
---|---|
Authors: | Robertson, Paul L. ; Yu, Tony Fu-Lai |
Published in: |
Michael Porter ; Vol. 4. - London : Routledge, ISBN 978-0-415-55644-6. - 2010, p. 190-214
|
Subject: | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Innovation | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Innovationsmanagement | Innovation management |
-
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios, (2016)
-
Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens
Regier, Stefanie, (2007)
-
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore, (1962)
- More ...
-
Alternative theories of the firm ; Vol. 1
Langlois, Richard N., (2002)
-
Alternative theories of the firm ; Vol. 2
Langlois, Richard N., (2002)
-
Alternative theories of the firm ; Vol. 3
Langlois, Richard N., (2002)
- More ...