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Psychologie und Werbung
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Werbung
32
Advertising
31
Advertising effects
8
Psychologie
8
USA
8
United States
8
Werbewirkung
8
Psychology
6
Großbritannien
5
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5
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4
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4
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3
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3
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2
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2
Marketing
2
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2
Organizational psychology
2
Oskar Morgenstern
2
Spieltheorie
2
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Article
23
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15
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Reprint
Article in journal
6,043
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6,043
Graue Literatur
1,015
Non-commercial literature
1,015
Aufsatz im Buch
935
Book section
935
Working Paper
848
Arbeitspapier
786
Hochschulschrift
511
Collection of articles of several authors
348
Sammelwerk
348
Thesis
255
Aufsatzsammlung
247
Konferenzschrift
227
Lehrbuch
166
Textbook
138
Dissertation u.a. Prüfungsschriften
134
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100
Bibliography included
100
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71
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68
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66
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66
Ratgeber
65
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55
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55
Guidebook
53
Wörterbuch
52
Handbook
43
Handbuch
43
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42
Sammlung
42
Bibliografie
30
Enzyklopädie
27
Einführung
25
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21
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21
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21
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English
38
Author
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Dimand, Mary Ann
2
Dimand, Robert W.
2
Kline, Stephen
2
Leiss, William
2
Babcock, Linda
1
Carr, Adrian
1
Caton, Dennis
1
Chandra, Aruna
1
Conchar, Margy P.
1
Coulter, Robin Higie
1
Crask, Melvin R.
1
Cronbach, Lee J.
1
Cronin, Anne M.
1
Della Bitta, Albert J.
1
Evans, Malcolm
1
Evans, W. A.
1
Ewing, Michael
1
Firestone, Otto John
1
Gabriel, Yiannis
1
Geller, Max A.
1
Gill, Leslie E.
1
Griffith, David A.
1
Harms, John
1
Harvey, Michael G.
1
Jhally, Sut
1
Kahneman, Daniel
1
Kellner, Douglas
1
Kerr, Gayle
1
Krishnan, H. Shanker
1
Leslie, Frances
1
Levine, Linda
1
Loewenstein, George F.
1
Loughlin, Sandra
1
Meehl, Paul E.
1
Monroe, Kent B.
1
Moran, Clarence
1
Okazaki, Shintaro
1
Pae, Jae H.
1
Pechmann, Cornelia
1
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1
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Russell Sage Foundation
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Routledge library editions / Advertising
11
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
An Elgar reference collection
2
Cross-cultural and critical perspectives on brands
2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Brand management ; Vol. 3
1
Evaluating research and the question of criteriology
1
Exotic preferences : behavioral economics and human motivation
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Organizational and macro level perspectives
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
38
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1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
2
Advertising and psychology
Gill, Leslie E.
-
2013
-
[Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
Saved in:
3
The foundations of game theory ; Vol. 1
Dimand, Mary Ann
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000618473
Saved in:
4
The foundations of game theory
Dimand, Mary Ann
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000609793
Saved in:
5
Organizations, management and psychoanalysis : an overview
Gabriel, Yiannis
;
Carr, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003717285
Saved in:
6
Explaining the bargaining impasse : the role of self-serving biases
Babcock, Linda
;
Loewenstein, George F.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 215-237)
.
2008
Persistent link: https://www.econbiz.de/10003729562
Saved in:
7
Construct validity in psychological tests
Cronbach, Lee J.
;
Meehl, Paul E.
-
2006
Persistent link: https://www.econbiz.de/10003805692
Saved in:
8
Choices, values, and frames
Kahneman, Daniel
(
ed.
);
Tversky, Amos
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001430692
Saved in:
9
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
10
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
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