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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The threats to marketing research
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003794170
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Diagnosing the product portfolio
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003807175