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Measuring and managing brands
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Building strong brands
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784498
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Consumer evaluations of brand extensions
Aaker, David A.
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Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784837
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The threats to marketing research
Day, George S.
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2009
Persistent link: https://www.econbiz.de/10003794170
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Diagnosing the product portfolio
Day, George S.
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2009
Persistent link: https://www.econbiz.de/10003807175
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