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If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924346
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Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - 2010
Persistent link: https://www.econbiz.de/10003924350
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.; Ehrenberg, Andrew S. C.; … - 2010
Persistent link: https://www.econbiz.de/10003924358
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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924368
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904