Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Handelsorientierte Anreizsyste...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
118
Marketing management
117
Marketing theory
18
Marketingtheorie
18
USA
17
United States
17
Brand management
16
Markenführung
16
Consumer behaviour
15
Konsumentenverhalten
15
International marketing
12
Internationales Marketing
12
Marketing
11
Brand image
9
Markenimage
9
Theorie
9
Theory
9
Beziehungsmarketing
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Firm performance
7
Unternehmenserfolg
7
Market entry
6
Markteintritt
6
Competitive strategy
5
Innovation
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Consumer goods industry
4
Distribution channel
4
Erfolgsfaktor
4
Globalisierung
4
Globalization
4
Konsumgüterindustrie
4
more ...
less ...
Type of publication
All
Article
119
Book / Working Paper
5
Type of publication (narrower categories)
All
Reprint
Article in journal
11,803
Aufsatz in Zeitschrift
11,803
Graue Literatur
4,194
Non-commercial literature
4,194
Working Paper
3,817
Arbeitspapier
3,260
Aufsatz im Buch
2,909
Book section
2,909
Hochschulschrift
1,804
Thesis
1,471
Collection of articles of several authors
793
Sammelwerk
793
Lehrbuch
766
Textbook
653
Bibliografie enthalten
628
Bibliography included
628
Case study
526
Fallstudie
526
Aufsatzsammlung
437
Konferenzschrift
284
Ratgeber
189
Guidebook
179
Conference proceedings
176
Dissertation u.a. Prüfungsschriften
135
Collection of articles written by one author
127
Sammlung
127
Conference paper
116
Konferenzbeitrag
116
Glossar enthalten
101
Glossary included
101
Article
93
Handbook
93
Handbuch
93
Amtsdruckschrift
82
Government document
82
Systematic review
61
Übersichtsarbeit
61
Festschrift
48
Fallstudiensammlung
45
more ...
less ...
Language
All
English
124
Author
All
Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Arrow, Kenneth Joseph
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
Bruggen, Gerrit H. van
1
Bucklin, Louis P.
1
Butler, Patrick
1
Cadogan, John
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
Published in...
All
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Brand management ; Vol. 1
3
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
Michael Porter ; Vol. 1
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 3
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Explanatory frameworks : economics, geography, social analysis
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Innovation and entrepreneurship
1
Innovation and knowledge : the Arrovian legacy
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
The Harvard business review classics series
1
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Entry, multiple-brand firms and market share instability
Meisel, John B.
-
2010
Persistent link: https://www.econbiz.de/10003888371
Saved in:
3
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
4
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
5
Economic welfare and the allocation of resources for invention
Arrow, Kenneth Joseph
- In:
Innovation and entrepreneurship
,
(pp. 77-94)
.
2009
Persistent link: https://www.econbiz.de/10003859305
Saved in:
6
Economic welfare and the allocation of resources for invention
Arrow, Kenneth Joseph
-
2008
Persistent link: https://www.econbiz.de/10003665570
Saved in:
7
The firm boundaries of the firm revisited
Holmström, Bengt
;
Roberts, John
-
2008
Persistent link: https://www.econbiz.de/10003727628
Saved in:
8
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
9
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
10
The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Menon, Anil
;
Bharadwaj, Sundar G.
;
Howell, Roy
-
2009
Persistent link: https://www.econbiz.de/10003836625
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
