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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Competitive strategy in the market-focused business
Slater, Stanley F.; Narver, John C. - 2009
Persistent link: https://www.econbiz.de/10003835836
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Developing buyer-seller relationships
Dwyer, F. R.; Schurr, Paul H.; Oh, Sejo - 2008
Persistent link: https://www.econbiz.de/10003727120
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Identification of strategic information systems opportunities : applying and comparing two methodologies
Bergeron, François; Buteau, Chantal; Raymond, Louis - 2010
Persistent link: https://www.econbiz.de/10003888662
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Achieving and maintaining strategic competitiveness in the 21st century : the role of strategic leadership
Ireland, R. Duane; Hitt, Michael A. - 2009
Persistent link: https://www.econbiz.de/10003787756