//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Multivariatenanalyse im Di...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
64
Marktforschung
64
Consumer behaviour
22
Konsumentenverhalten
22
Marketing theory
22
Marketingtheorie
22
Theorie
11
Theory
11
USA
11
United States
11
Consumers
7
Verbraucher
7
Consumer policy
5
Consumer society
5
Consumption theory
5
Konsumgesellschaft
5
Konsumtheorie
5
Private consumption
5
Privater Konsum
5
Scientific method
5
Verbraucherpolitik
5
Wissenschaftliche Methode
5
Brand
4
Epistemology
4
Erkenntnistheorie
4
Markenartikel
4
Advertising effects
3
Brand image
3
Gender equality
3
Gleichberechtigung
3
Markenimage
3
Multivariate Analyse
3
Multivariate analysis
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Ethics
2
Ethik
2
more ...
less ...
Type of publication
All
Article
60
Book / Working Paper
11
Type of publication (narrower categories)
All
Reprint
Article in journal
2,924
Aufsatz in Zeitschrift
2,924
Aufsatz im Buch
1,438
Book section
1,438
Hochschulschrift
1,069
Graue Literatur
1,002
Non-commercial literature
1,002
Thesis
626
Working Paper
584
Arbeitspapier
536
Collection of articles of several authors
433
Sammelwerk
433
Lehrbuch
338
Bibliografie enthalten
284
Bibliography included
284
Aufsatzsammlung
272
Textbook
269
Konferenzschrift
251
Dissertation u.a. Prüfungsschriften
127
Conference proceedings
114
Case study
101
Fallstudie
101
Handbook
73
Handbuch
73
Statistik
72
Statistics
63
Glossar enthalten
52
Glossary included
52
Amtsdruckschrift
42
Government document
42
Mehrbändiges Werk
42
Multi-volume publication
42
Bibliografie
41
Mikroform
40
Forschungsbericht
37
Festschrift
36
Umfrage
29
Conference paper
28
Konferenzbeitrag
28
more ...
less ...
Language
All
English
71
Author
All
Warde, Alan
5
Birks, David F.
4
Macer, Tim
4
Tadajewski, Mark
4
Fischer, Eileen
3
Agarwal, James
2
Bristor, Julia M.
2
Hunt, Shelby D.
2
Malhotra, Naresh K.
2
Murray, Jeff B.
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Sheth, Jagdish N.
2
Stewart, David W.
2
Zaltman, Gerald
2
Aaker, Jennifer
1
Arndt, Johan
1
Arnold, Stephen John
1
Arnould, Erich J.
1
Assael, Henry
1
Austin, Jon R.
1
Bagozzi, Richard P.
1
Baldinger, Allan L.
1
Baumgartner, Hans
1
Belk, Russell W.
1
Berthon, Pierre R.
1
Blair, Edward
1
Blankenship, Albert Breneman
1
Blyth, Bill
1
Boddy, Clive
1
Bottomley, Paul
1
Bronner, Fred
1
Cattin, Philippe
1
Chonko, Lawrence B.
1
Chow, Yiu Ho
1
Cooper, Lea G.
1
Cornelissen, Joep D.
1
Coulter, Robin Higie
1
Crossley, Archibald
1
Diamantopoulos, Adamantios
1
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
The nature and scope of marketing research
10
Developmental challenges in marketing research
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
SAGE benchmarks in culture and society
5
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Marketing-mix strategies - distribution strategy and pricing strategy
2
The development of critical perspectives in marketing
2
History of marketing thought ; Volume 2
1
International marketing ; Vol. 2
1
Learning by organizations
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing, ethics and society : critical reflections
1
Measuring and managing brands
1
Sage library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
2
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
3
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
4
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
5
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
6
Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit
;
Vikas, Ram Manohar
-
2009
Persistent link: https://www.econbiz.de/10003832767
Saved in:
7
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
8
The nature and scope of marketing research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792440
Saved in:
9
Qualitative marketing research : approaches, techniques and analysis
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792457
Saved in:
10
Quantitative marketing techniques and analyses
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792462
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->