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Consumer behaviour
182
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Comparison
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26,152
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Keller, Kevin Lane
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Ngo, Tak-Wing
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Rose, Caroline
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Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Malhotra, Naresh K.
4
Prahalad, Coimbatore K.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Brewster, Chris
3
Budhwar, Pawan S.
3
Chai, Joseph C. H.
3
Dillon, Michael
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
House, Robert J.
3
Noorderhaven, Niels G.
3
Ozanne, Julie L.
3
Peterson, Mark F.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Smith, Peter B.
3
Sparrow, Paul R.
3
Stolowy, Hervé
3
Tjosvold, Dean
3
Valenzuela, Ana
3
Warner, Malcolm
3
Weetman, Pauline
3
Batra, Rajeev
2
Baumol, William J.
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Bjørnskov, Christian
2
Brown, Tom
2
Cawley, John H.
2
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Cross-cultural and critical perspectives on brands
17
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Society and HRM in China
11
Measuring and managing brands
10
Brand management ; Vol. 4
8
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
8
Cross-national comparative human resource management
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of culture
8
The impact of theory on representations of the consumer and the marketing organisation
8
Foundations of cross cultural management ; Vol. 4
7
International marketing ; Vol. 2
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Foundations of cross cultural management ; Vol. 3
5
SAGE benchmarks in culture and society
5
The later years of the International Accounting Standards Committee
5
Accounting theory ; Vol. 4
4
Foundations of cross cultural management ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Relational and functional integration
4
Strategic information systems ; Vol. 3
4
The origins of business economics
4
Theoretical and empirical perspectives in critical marketing studies
4
An Elgar reference collection
3
Entrepreneurship and culture
3
Entrepreneurship in developing countries
3
Information systems and new applications in the service sector : models and methods
3
International HRM: the MNE perspective
3
International marketing ; Vol. 3
3
Key papers on China
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Multinational enterprises and host economies ; Vol. 1
3
The impact of culture (continued)
3
Theoretical foundations, critiques & developments
3
Context: the need for international standardisation of accounting
2
Critical marketing : issues in contemporary marketing
2
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ECONIS (ZBW)
366
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366
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
5
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
6
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
7
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
8
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
9
Crime, bio-agriculture and the exploitation of hunger
Walters, Reece
-
2009
Persistent link: https://www.econbiz.de/10003833103
Saved in:
10
Culture and systems of thought : holistic versus analytic cognition
Nisbett, Richard E.
;
Peng, Kaiping
;
Choi, Incheol
; …
-
2008
Persistent link: https://www.econbiz.de/10003728872
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