//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Zeitalter von...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
more ...
less ...
Type of publication
All
Article
99
Book / Working Paper
8
Type of publication (narrower categories)
All
Reprint
Article in journal
11,793
Aufsatz in Zeitschrift
11,793
Aufsatz im Buch
2,514
Book section
2,514
Graue Literatur
1,456
Non-commercial literature
1,456
Working Paper
1,344
Arbeitspapier
1,190
Hochschulschrift
867
Thesis
618
Case study
465
Fallstudie
465
Collection of articles of several authors
427
Sammelwerk
427
Aufsatzsammlung
318
research-article
214
Dissertation u.a. Prüfungsschriften
139
Conference paper
137
Konferenzbeitrag
137
Konferenzschrift
104
Ratgeber
100
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
57
Bibliografie enthalten
54
Bibliography included
54
review
53
non-article
51
Collection of articles written by one author
50
Sammlung
50
review-article
45
conceptual-paper
44
Handbook
39
Handbuch
39
Article
28
Interview
27
case-report
25
viewpoint
20
more ...
less ...
Language
All
English
106
German
1
Author
All
Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
6
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergler, Georg
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
more ...
less ...
Published in...
All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
5
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Advances in service network analysis
1
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative analysis of quantity and price competitions in tourism supply chain networks for package holidays
Huang, George Q.
;
Song, Haiyan
;
Zhang, Xinyan
- In:
Advances in service network analysis
,
(pp. 13-26)
.
2012
Persistent link: https://www.econbiz.de/10009311434
Saved in:
2
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
Saved in:
3
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
4
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
7
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
8
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
9
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
10
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->